국제경영 BAT(British American Tobacco)사의 한국 담배시장 진출 사례(영문)

국제경영 BAT(British American Tobacco)사의 한국 담배시장 진출 사례(영문) [국제경영] BAT(British American Tobacco)사의 한국 담배시장 진출 사례(영문).ppt 목차 Introduction of BAT Competitor in Korea Market Success & Failed Future 본문 Now we will talk about BAT Korea. Our presence in Korea: we have our head office at the top floor of Gangnam Finance Centre, 19 sales branches nation-wide, and a factory in Sacheon Korea. In total there are about 1,100 employees who are part of BAT Korea. Also, (as you may already know) we have “Dunhill” and “Vogue” in Korea. BAT Korea’s official entity was established in 1990, and we started selling our brands for the first time in 1904. We were the first international tobacco company to build a local manufacturing factory in 2002. Also, we are number 1 amongst the international tobacco companies in Korea. We received the NSCI Award (National Consumer’s Satisfaction Index, 국가고객만족도조사) in the tobacco field for 5 years. Dunhill being the No. 1 tobacco brand in Korea, it ranked No. 1 in NBCI (National Brand Competitiveness Index, 국가브랜드경쟁력지수) two years in a row. ※ What is NBCI? National Brand Competitiveness Index (NBCI) is a brand index developed by Korea Productivity Centre (KPC,한국생산성본부) under the support from the Ministry of Knowledge and Economy in 2003. 본문내용 ccess & Failed Future * Guidance notes: SLIDE FOR INTERNAL USE ONLY This chart shows our estimates for global market share for us and our major competitors. The British American Tobacco share is for our Group subsidiaries only, not associates. All data is as at the year end 2010. Who We Are Now we will talk about BAT Korea. Our presence in Korea: we have our head office at the top floor of Gang