2013년 7월 24일 수요일

경영학원론 Daewoo(대우)와 General Electric의 경영 사례(영문)

경영학원론 Daewoo(대우)와 General Electric의 경영 사례(영문)
[경영학원론] Daewoo(대우)와 General Electric의 경영 사례(영문).pptx


목차
INTRODUCTION
1-1 DAEWOO’s growth
and its strategy
1-2 History of GE
2-1.Changes of DAEWOO
2-2.Changes of GE
Conclusion


본문
DAEWOO & GE

established by Kim Woo Joong in 1967 and by Thomas Edison in 1878
achieved great growth in a short period of time
different management environments
taking different paths since after the 1990’s.



Two factors of rapid growth
M&Adiversified by performing M&A with existingcompanies instead of establishing new companies.
⇒ quickly allowed a strong location in a new business area without having to use much capital because the cost for these acquisitions were low or was in the condition of takingover their bank loans.
Centralized Decision Making Operation Committee, the top decision makerPresident Kim Woo Joong usually had the final say tothe decisions
⇒ allowed quick decisions
GE
established by Thomas Edison in October, 1878
during the 1920’s
-integrated and reorganized the company by classifying based on 6 main product areas-introducing the concept of operation division in each business that is responsible for development of new products andmarket competition
during the 1940’s
-accelerated its growth by using its accumulated technologyand know-how to produce military products⇒ Progress Is Our Most Important Product’


본문내용
s growth
and its strategy
2-2.Changes of GE
Conclusion

INTRODUCTION
DAEWOO & GE
established by Kim Woo Joong in 1967 and by Thomas Edison in 1878
achieved great growth in a short period of time
different management environments
taking different paths since after the 1990’s.

DAEWOO
established by Kim Woo Joong in 1967
1987, becomes involved in 12 industries and possessing 29 companies
ranked 35
 

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