2013년 7월 24일 수요일

경영학 BAT(British American Tobacco)

경영학 BAT(British American Tobacco)
[경영학] BAT(British American Tobacco).pptx


목차
Order
1.Introduction
2.BAT
Management&Leadership
Operation Management
International Marketplace
Marketing
3.Questions and Comments


본문
Strategic:
Long Top range (1-5 years) goals/management/ Establish mission and long-term goals/ High degree of uncertainty
Tactical Planning:
Less than one year/ Establish mid-range goals for implementation/ More specific content/ Moderate degree of uncertainty
Operational Planning:
Current time frame/Supervisory management/ Specific and concrete content/ Reasonable degree of certainty

President /Vice president/general manager/head of manufacturing/head of source director
See the company as a whole entity.
Good at managing self so have good ability of managing managers and lead the company to the right track.

Q: What kind of ability and responsibility of themanagers in different position have to acquire tolead the team or even the company?




본문내용
International Marketplace
Marketing
Questions and Comments

Management and Leadership
Concept
BAT Practice
Question

The Managerial Pyramid
Managerial Skills
Concept

Concept
The Managerial Pyramid

Middle Management
Supervisory Management
Top Management
CEO, CFO, COO, CIO
President
Governor
General Director
Regional Manager
Division head
Director
Plant manager
Sales manager
Supervisor
Team lead
 

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