마케팅 카페베네 마케팅전략(영문)

마케팅 카페베네 마케팅전략(영문) [마케팅] 카페베네 마케팅전략(영문).pptx 목차 1. Introduction 2. Environment 3. SWOT Strategy 4. STP Strategy 5. 4Ps 6. Team’s future prospect 본문 Direct Competitive Companies - StartBucks - Coffee Bean - Hollys Coffee - Tom N Toms - Angel-in-us Coffee - A Twosome Place - Pascucci inDirect Competitive Companies - Dunkin Donuts - McDonalds - PARIS BAGUETTE - Mister Donut - Happy - - Etc. Main customer – 20~30s old, devotee, find some composure, and place to meet. Other segmentation – traditional, well-being / segmentation for men / star marketing, PPL / menu segmentation A number of member store-> A number of target customer Broad market targeting strategy Market development rather than product development 본문내용 eam’s future prospect Beyond the place of drinking cup of tea, We make creative and cultural cafe including romance And a little break from your daily life. We let you feel comfortable from restful European style of interior design. Whenever, wherever you can taste various flavor from Africa to Korea and we also support coffee farmers all over the world. CAFFE BENE’S MISSION STATEMENT Caff