대교 서비스마케팅 분석(영문)

대교 서비스마케팅 분석(영문) 대교 서비스마케팅 분석(영문).pptx 목차 DAEKYO’s 7p Gap 1 : The Listening Gap Gap 2 : The service Design and standards Gap Gap 3 : The Service Performance Gap Gap 4 : The Communication Gap Consumer Behavior in Services Service Quality Dimensions of Daekyo Constraint Demand Pattern Value of Price Price framing 본문 The Communication Gap: The difference between service delivery and the service provider’s external communications. DAEKYO has not advertised regularly, but their purpose is making the student study themselves. They do not focus on how they make the student’s good grade. Thus they emphasize they can change the student to go the right way. Even the students study on their own with 눈높이, if there is no positive change to them, the students feel this gap. The first step of Consumer Choice -Need recognition Usually, the service receiver tend to find out what they need or want, but in this case they are young to do this. Their parent feel needs of extra education for the kids. The second step of Consumer Choice -Information search 눈높이 has been long time in home education service system, also ranked highly. So actually they have their brand value, in this case the personal source can be very important thing when the customer seeks the information. The consumer prefer the another’s experiences. 본문내용 ny In the korea. The biggest business of Daekyo is 눈높이. Self-Learning center & Home-visiting teaching. DAEKYO’s 7p DAEKYO’s 7p DAEKYO’s 7p DAEKYO’s 7p Gap 1 : The Listening Gap Listening Gap: Listening Gap is the difference between customer expectations of service and company understanding of those expectations. DAEKYO’s primary listening Gap is lack of complaints from customer Reason : Mos