MIS Melamine Scandal in China SCM 분석(영문)

MIS Melamine Scandal in China SCM 분석(영문) [MIS] Melamine Scandal in China SCM 분석(영문).docx 목차 Index 1.Executive summary 2.Problem 1)Severe competition in intermediate channel 2)Idleness of officials 3.Alternatives 1)Outsourcing intermediate channel 2)Internalizing intermediate channel 3)Integration of information system 4)Introducing RF-ID tags 5)Introducing advanced CRM to China market 4.Conclusion 5.Implementation 1)Internalizing intermediate channel 2)Integration of information system 3)Introducing RF-ID tags 4)Introducing advanced CRM to China market 본문 3. Alternatives We’ll going to suggest our alternatives. We’ll discuss the solutions from one of the major dairy firm’s point of view. 1)Outsourcing intermediate channel We can outsource intermediation to reliable intermediate agency. Then we can focus on our production. 2)Internalizing intermediate channel Another solution of managing supply chain is vertical integration. We can integrate middlemen to us gradually rather than increase production immoderately. Then we can get more clean and reliable milk and also we can get consumer trust by managing supply chain effectively under our own control. 3)Integration of information system By integration of information system with ERP, we can build total logistic management system which provide integrated service in overall supply chain. 4)Introducing RF-ID tags These technologies can contribute to supply chains through their advanced unique identification and real-time communication properties. RFID technology can make supply chains reduce their operational costs. 5)Introducing advanced CRM to China market It’s very important that sustaining sales by getting confidence from customers. To restore broken trust because of melamine crisis from customers, careful customer relationship management is required. 4. Conclusion However, in this situation, dairy supply chain in China is crowded with lots of minor middlemen agencies, it’s hard to find reliable agency and outsource distribute channel. So, it is suitable solution, considering ofthis situation. Dairy supply chain is formed disorderly because of the rapid growth, building up well-organized information system is required to gain competitive advantage. Also, restoring consumer trust and managing relationship with customers required to get over a difficulty of consumer’s distrust. RF-ID technology and CRM would be successful solution. 본문내용 ly chain of dairy product in China Index Executive summary Problem Severe competition in intermediate channel Idleness of officials Alternatives Outsourcing intermediate channel Internalizing intermediate channel Integration of information system Introducing RF-ID tags Introducing advanced CRM to China market Conclusion Implementation Internalizing intermediate channel Integration of information