스포츠마케팅 LPGA 마케팅 분석(영문)

스포츠마케팅 LPGA 마케팅 분석(영문) [스포츠마케팅] LPGA 마케팅 분석(영문).ppt 목차 1.Identify Problems and Causes 2.AnalyzeSport Marketing Mix (4Ps) 3.Sport Marketing Analysis (4Cs) 4.Situation Analysis - SWOT Analysis 5.Sport Marketing Solution Development- Potential Solutions 본문 LPGA’s financial structure is getting worse every year Causes world economic recession reduction of LPGA’s sponsorship the popularity of LPGA is steadily dropping Causes The performance of American golfers is not good Original fans don’t want to increase Asian players Product Tour game tickets Merchandize 4 major matches British Open U.S Womens Open Nabisco Championship Du Pont CC LPGA Championship Price Ticket information Ticket price can change 35$ ~ 200$ 본문내용 cture is getting worse every year Causes world economic recession reduction of LPGA’s sponsorship the popularity of LPGA is steadily dropping Causes The performance of American golfers is not good Original fans don’t want to increase Asian players Analyze Sport Marketing Mix (4Ps) Product Tour game tickets Merchandize 4 major matches British Open U.S Womens Open Nabisco Championship Du Pont CC