목차
1. Data Storage- database
2. Analyzing Data - Wiselog
3.
Using Data - Analysis from wiselog
4. SWOT analysis for Gmarket’s CRM
5.
Suggestion
본문
1) Cookie in Browser (Serial numbers, URL
links)
cf ) Items viewed, Keywords searched,
Access Location, Type of
users’ computer.
- Highly Volatile Data →‘Wise Log’ needed
2) Cookie in PC
or DM
- More aggressive way to collect data
- Visiting Homepage : Server
plants cookie in PC
- Opening Newsletter : DM contains cookie codes
1) G
Market outsource collecting raw IP address
- Outsourcing Co. analyze IP
address
and sort groups according to Accessing Location
- Outsourced IP
data analysis stored in Member DB
Set up domain so when users click
the domain, this data directly fall down to Wiselog and then move to another
page.
Customers’ inflow & outflow of certain pages
Paths that
customers pass
(e.g. detail view of product, log-in, search, shopping
basket)
Search words that customers enter directly falls down to Wiselog
and then move to another page
본문내용
, name, birth,
purchases,
membership(class),
feedback records
Item DB
key :
item
number
Seller Data + Item Data
= Item Table
item name, seller name,
price, registered date,
item type, coupon, category
Order DB
key :
order number
Order Data + Payment Data
= Order Table
order number,
payment data
addresses (sender, recipient)
VIP(View Item Page)
route,
Three DB looks totally separated but it is
|
댓글 없음:
댓글 쓰기