2013년 7월 8일 월요일

스포츠마케팅 알리안츠 아레나 (Allianz Arena)(영문)

스포츠마케팅 알리안츠 아레나 (Allianz Arena)(영문)
[스포츠마케팅] 알리안츠 아레나 (Allianz Arena)(영문).ppt


목차
1. Identify the facility
2. Who own the facility? &
Who manages the facility?
3. Reason why the facility was constructed - how was it presented?
4. Projected demographics of the consumers of events conducted in the facility
5. Describe the groups within the community
6. What construction designs (cosmetic or utilitarian) were proposed to help sell the facility to the public?
7. What facilities were visited to obtain information?
8. What financing plan is (was) proposed to pay for the construction of the facility?
9. What revenue arrangements have been made for parking revenue, concessions, PSLs, suites, signage, sponsorships, etc.
10. What are obstacles that can be (were) overcome? What are obstacles that cant be (werent) overcome?

본문
1. Identify the facility
Modern football stadium opened in 2005
Full changing color outside

Name

FIFA World cup Stadium Munich
(During 2006 FIFA World Cup)
Rights to name the stadium for 30 years

Allianz

Leading Financial services providers worldwide
Sponsor Allianz arena& FC Bayern Munich


Official Name

UEFA(Union of European Football Associations)
‘FIFA World Cup Stadium’

FIFA
‘Football Arena Munich’

Location:
The northern edge of
Munichs borough of
Schwabing on
the Fröttmaning Heath.

Near Allianz Arena
Frottmaning U-Bahn station,
on U6.


본문내용
05
Full changing color outside

1. Identify the facility
Name
FIFA World cup Stadium Munich
(During 2006 FIFA World Cup)
Rights to name the stadium for 30 years

1. Identify the facility
Allianz
Leading Financial services providers worldwide
Sponsor Allianz arena& FC Bayern Munich

1. Identify the facility
Official Name
UEFA(Union of European Football Associations)
‘FIFA World Cup Stadium’
F

참고문헌

http://en.wikipedia.org/
http://en.wikiarquitectura.com
http://www.sueddeutsche.de/muenchen
http://www.allianz-arena.de/en
http://www.allianz-arena.de
http://www.inside-munich.com
http://www.footballforums.net
http://www.fussballfan.net
http://mlbpark.donga.com
http://www.goal.com
http://www.igreenspot.com
http://www.fcbayern.t-home.de
http://www.tsv1860.de/
http://www.moneycontrol.com
http://www.arena-one.com
http://bleacherreport.com
http://investing.businessweek.com
http://blog.naver.com
 

댓글 없음:

댓글 쓰기