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Introduction
General Introduction
Reason for choosing
The Body Shop
General Analysis of The Body Shop
External Environment
Analysis
Opportunities
Threats
Internal Resource
Analysis
Strengths
Weakness
Job Satisfaction
Pay, Benefits and
Recognition
Career Development
Analysis of The Body Shop’s Strategic
Stakeholder Management System
Values
The Soul of Beauty
Our Incredible
Planet
The Community of People
Mission
Mission Statement
Leader of
The Body Shop
Dame Anita Roddick
Commitment and leadership
Current
State of CSR of The Body Shop
Against Animal Testing
For Trading
Fairly
5 Core Values
Charitable Foundation
Crisis (Acquisition by
L’Oreal)
An Opposite Attitude to The World
Customers’
Reaction
Sustainable Development with L’Oreal
Activities
Community
Trade
The Body Shop Foundation
Various
Campaigns
Conclusion
Reference
본문
Internal Resource
Analysis (Strengths and weaknesses)
Strengths
The very first The Body Shop
store opened in Brighton in 1976, and now The Body Shop is an international
company with over 2,500 stores in over 60 markets worldwide. During the period,
Anita Roddick has conducted a campaign such as Stop HIV/AIDS campaign and Stop
Child Trafficking Campaign with its 5 values which are Against Animal Testing,
Support Community trade, Activate Self Esteem, Defend Human Rights, and Protect
Out Planet. Through this campaign, The Body Shop is the leading natural beauty
product on the market.
Strengths
Stores on a large scale all
over the world
Leading company in natural beauty products
market
Eco-friendly image
Charisma of Anita
Roddick
High level of brand awareness
Weaknesses
Because
of Against Animal Testing, the effect of The Body Shop ‘s products is not
verified. And another point is that compared to other companies on the market,
The Body Shop doesn’t give its customers a discount. So the company is behind
its competitors in terms of price competitiveness.
The company’s natural
values such as Community Trade and Protect Environment caused restriction on the
choices of ingredients and limited various types of products. In addition to
these, other various weaknesses are listed
below.
Weaknesses
The effect of its products are not verified
(because ofAgainst Animal Testing Campaign )
Compared to other
competitors, they are behind in terms of price
competitiveness
Limited kinds of products
Limited
cosmetics for make-up
Job Satisfaction
Survey results showed staffs are
proud to work for the company and feel the company delivers on its values and
ethos. They have a high level of satisfaction with relationships at work and
believe The Body Shop has a culture where people are treated with care, honesty
and respect.
Aspect of work% of satisfaction
Relationships88.6
My role
and the work I do86.9
Benefits84.4
Workplace culture83.4
Company
values82.6
Work/Life balance82.0
Learning and development80.2
Pay,
benefits and recognition
While the workers were very satisfied with existing
benefits, they felt there should be more incentives/rewards for achieving goals.
The employees expressed strong interest in the company’s health and well being
programs. They also felt that the company should more focus on celebrating
achievements and reinvigorating fun in the workplace.
Career
Development
The workers were generally satisfied with the appraisal process
and the two-way communication. They were less satisfied with opportunities
gained from the appraisal process for development and regular follow-up to check
progress towards goal achievement. 86.7%of the employees said they felt they
were trained appropriately for their position. However, only 68% were satisfied
with the link between learning opportunities and future career
paths.
Analysis of The Body Shop’s Strategic Stakeholder Management
System
The Body Shop’s Value
The soul of beauty
To The Body Shop,
beauty is a feeling, a natural way of
본문내용
eholders in today’s
business environment by inquiring into The Body Shop company’s activities. We
introduce The Body Shop’s activities that help people all over the world. In the
Analysis part, we discuss the company’s external environments including
opportunities and threats and then internal resources of strengths and
weaknesses. We also cover the job satisfaction of the employees through their
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