인터넷과 경영 이베이 경영전략(영문)

인터넷과 경영 이베이 경영전략(영문) [인터넷과 경영] 이베이 경영전략(영문).pptx 목차 Part 1 -Introduction -Company overview -Theory overview Part 2 -Rating system -Paypal -Infrastructure Part 3 -Conclusion 본문 looking for Feedback abuse Buyer requirements require buyers to pay right away easy way to report problems with buyers enhanced Feedback protection for unpaid items Removing Feedback from suspended buyers Educating buyers PERSON TO PERSON TRANSACTIONS CAN SEE AND TOUCH THE MERCHANDISE TRUST BETWEEN BUYERS AND SELLERS SELLERS AND BUYERS DO NOT MEET FACE TO FACE A PICTURE OF THE PRODUCT (NOT THE PRODUCT ITSELF) BOTH PARTIES MAY CONCERN ABOUT THE TRUSTWORTHINESS OF SHOPPING CHANNEL For buyers 1.Paypal is safe: Sellers dont see buyers financial information 100% protection for unauthorized payments sent from buyers account 2.Diverse payment choice - PayPal balance, bank account, or a debit or credit card For sellers Buyers like it Save time and money Competitive service rates 3.PayPal Seller Protection: -unauthorized payment or item-not-received claims, charge-backs, and reversals 본문내용 -Paypal -Infrastructure Part 3 -Conclusion SKK University introduction buyer seller ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Trust issue!! SKKU Ebay Inc. overview Founded in 1995 in San Jose, Calif., eBay has a global presence in 39 markets, including the U.S the worlds largest online marketplace where practically anyone can buy and sell practically anything. eBay has approximately 276 million regis