패션경영 루이뷔통 모엣 헤네시(LVMH)의 경영전략(영문)

패션경영 루이뷔통 모엣 헤네시(LVMH)의 경영전략(영문) [패션경영] 루이뷔통 모엣 헤네시(LVMH)의 경영전략(영문).pptx 목차 1.The Group 2.The company 3.The Organization 4.Fashion & Leather Goods 5.Sales of LVMH 6.Global retail stores of LVMH 7.Revenue by states of LVMH 8.LVMH SWOT Analysis 9.Strategy for success 10.Fashion & Leather goods 11.History of LVMH in Korea 12.Business strategy of LVMH in Korea 13.Present state of LVMH 본문 Louis Vuitton Malletier (1854) -Activities : Trunks, leather goods, ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, books Loewe S.A. (1846) -Activities : Leather goods, ready-to-wear, silk accessories & fragrances Céline(1945) -Activities : Ready-to-wear, leather goods, shoes and accessories Berluti (1895) -Activities : Shoes, leathergoods and accessories KENZO S.A. (1970) -Activities : Ready-to-wear, leather goods, shoes & accessories Givenchy S.A. (1952) -Activities : Haute couture, ready-to-wear, shoes, leather goods & accessories Marc Jacobs International LLC (1984) -Activities: Ready-to-wear for men & women, leather goods, accessories & fragrances Fendi SRL (1925) -Activities : Ready-to-wear, leather goods, accessories & fragrances StefanoBi SRL(1991) -Activities : Shoes Emilio Pucci SRL (1947) -Activities: Ready-to-wear, accessories, eyewear, perfume Thomas Pink LTD (1984) -Activities : Shirts, ties & accessories Donna Karan (1984) -Activities : Ready-to-wear for men & women, childrenswear, accessories NOWNESS, L.L.C. (2009) -Activities : Luxury lifestyle editorial website 1991,First inroad in Korean market 1997,Consolidation of Guerlain & CD Korea 2003,Organization of Korea Comité Colbert 2004,First entry of‘benefit’ in Asia 2010,Now, First entry of ‘Louis Vuitton’ into duty-free shop is being considered 본문내용 . #1 in the Luxury Goods Industry Since 1987. Philosophy: Creation/innovation Product excellence Bolster brands’ images Entrepreneurship Strive to be the best The company CEO: Bernard Arnault. History. Environmentally sensitive management. Figures: Revenue: €17.05 Billion (2009). Profit: €1.75 Billion (2009). Increase. Employees: 77,300. 2,400 stores worldwide. The Organization Fashion & Leathe