무역경영론 아마존닷컴의 경영사례(영문)

무역경영론 아마존닷컴의 경영사례(영문)

[무역경영론] 아마존닷컴의 경영사례(영문).pptx

목차 1.Introduction 2.Body SWOT Corporate level strategy Business level strategy Functional level strategy 3.conclusion 본문 Main factors of Amazon’s Success Extended business: Amazon outstripped E-Bay and emerged as a mass on-line retailer Amazon Associated Affiliated Program Amazon cloud computing business Amazon web store: Provides platform to other retailers The opportunity of Amazon 1) Continued growth of E-commerce → First mover advantages 2) Online retail pioneering new businesses in the global market and public sector 3) Sales of 3rd party goods 본문내용 onal level strategy conclusion 1. Introduction Initiated its business through online bookstore Persistently created new business models Achieved approximately10 times of profit growth compared to its early years High volume of goods sold 1. Introduction History of Amazon 1995: Amazon.com debuts on the Web. 1997: The company goes public; Amazon.com becomes the first Internet retailer to secure