경영학원론 BEAN POLE(빈폴) 사례 분석(영문)

경영학원론 BEAN POLE(빈폴) 사례 분석(영문)

[경영학원론] BEAN POLE(빈폴) 사례 분석(영문).ppt

목차 1.Bean Pole’s Catch-Up Strategy Against Polo 2.Advantage of leader into market 3.Changes Of Customer Environment 4. Domestic Clothing Industry 5. Introducing Polo 6.Introducing Bean Pole 7. Polo’s SWOT Analysis in Korea 8. Bean Pole’s Catch Up Strategy 9.Comparisons of Sales figures and Profitability 10.The key points of Catch Up Strategy 11.The problems Bean Pole faced with 12.The reason of advance in China market 13.The problem of advance in China market 14.Solution 15.References 본문 Strength Many experiences and know-how Total family brand Favorable brand image Weakness Lower quality per price Size problem by direct import system Difficulty of communication with consumers without Korean web site Opportunity Possibility to enter new markets Expand of casual fashion industry Threat Problem of copy products Spending less due to recession - In 56 period(2009),‘제일모직’’s net profit fell down, because of overseas expansion and global economic crisis. But despite its overseas expansion, Beanpole’s the actual exports increased little. Because 본문내용 is of Environments 3. Bean Pole’s Catch Up Strategy 4. The points of Catch Up Strategy 5. Bean Pole’s left Task and problems 6. Bean Pole’s solutions of Global Strategy Bean Pole’s Catch-Up Strategy Against Polo Advantage of leader into market 1.The law of leadership -First is better more than good [THE IMMUTABLE LAWS OF MARKETING,THE 22 IMMUTABLE LAWS OF MARKETING] vs Changes Of Customer Envi 참고문헌 참고문헌 1) http://okfashion.co.kr/index.cgi?action=detail&number=11400&thread=81r18 2) http://www.wownet.co.kr/news/wownews/view_nhn.asp?bcode=N07010000&artid=A201005200149 3) http://economy.hankooki.com/lpage/industry/201002/e2010021817012547670.htm 4) http://news.chosun.com/site/data/html_dir/2010/02/18/2010021801797.html 5) http://cafe.naver.com/fashionchangup.cafe?iframe_url=/ArticleRead.nhn%3Farticleid=22602 6) 김영수, 정동섭, 『경영사례연구』, 학현사, 2007.