경영학원론 대학가 분식집 창업 및 마케팅 전략(영문)

경영학원론 대학가 분식집 창업 및 마케팅 전략(영문)

[경영학원론] 대학가 분식집 창업 및 마케팅 전략(영문).pptx

목차 1. Vision & Mission 2. Product 3. Organizational structure &Stakeholders diagram 4. Key officers 5. Market 6. Management Plan 7. Financial Plan 8. Advertising & Marketing Plan 본문 Kwon Mi Jee, President : She is leader of 8eight. She take care of many employees. She has many shares in 8eight. Kim Bum Jun, CEO : Former CEO and founder of 8eight Co. CEO has final decision and responsibility as Chief Executive Officer. Lee Sung Hoon, Vice President for operations : He assists president and receives business reports from each of the departments. 1. Competitive Rivalry : competition with “아딸” , several snack bar. 2. Supplier Power : deal with 떡 seller, 고추 가루 etc, deal with several materials shopper 3. Buyer Power : conflict about price and negotiate 4. The Threat of New Entry : competition with ramyeon store, well-being foods 5. The Threat of Substitution : fast food 본문내용 keholders diagram 2. Product 1. Vision & Mission 7. Financial Plan 8. Advertising & Marketing Plan Vision & Mission Vision : The best snack barof Hanyang University. Mission : Challenge the competition with low prices 8eight’s Product Topokki(“떡볶이”) is red and looks like spicy. It looks like column, but they have many different shapes Price : 1,500 won Sundae(“순대”) is gray. They have noodles