경영학 넥슨의 마케팅 전략(영문)

경영학 넥슨의 마케팅 전략(영문)

[경영학] 넥슨의 마케팅 전략(영문).ppt

목차 History What is NEXON? Products Kart Rider Marketing Strategy of Kart Rider Game Market Competitors S.W.O.T Opportunity Future Strategies ㄴ Realistic Strategy #1,#2,#3,#4 ㄴCreative Strategy #1,#2 References 본문 Foreign Market (Japan, China) Character Item Industry (손오공 동아연필 국제상사 etc.) Mobile Game Market Answer No.2 “Sustainable upgrade” E.g This game succeed to “Kart Rider” so anyone who enjoyed “Kart Rider” would be interested in this upgraded game. 본문내용 s Favorite Let’s Talk About History What is NEXON? Products Kart Rider Marketing Strategy of Kart Rider Game Market Competitors S.W.O.T Opportunity Future Strategies ㄴ Realistic Strategy #1,#2,#3,#4 ㄴCreative Strategy #1,#2 References NEXON-Story 1994NEXON established by Kim Jung-Joo ( 김정주) 1996 - NEXUS: The Kingdom of the Wind 1997 - Korea’s IMF → The Kingdom of the Wind BOOM 1998 - NEXON: D