경영학 아침식사대용 곡물가루 마케팅 전략(영문)

경영학 아침식사대용 곡물가루 마케팅 전략(영문)

[경영학] 아침식사대용 곡물가루 마케팅 전략(영문).pptx

목차 Product Introduction SWOT Analysis Marketing Strategy- STP Product-Oriented Marketing Marketing Mix- 4P Promotion: provide recipe Conclusion What we learned Reference 본문 Main: who? Eat breakfast Health-conscious person Prefer organic & natural foods Don’t want to spend much time to prepare and have breakfast Sub: who? Don’t eat breakfast because of no time Prefer simple and convenient foods Organize monitor group -Upload reviews Evaluation Feedback → provide activity payment 본문내용 der made of mixed roasted and ground grains Product Introduction Ingredients 10 grains Product Introduction Function Rich in fiber Black bean, black sesame Vitamin B1, B2, B3 Support a healthy digestive system Reduction of cholesterol level Prevention of atherosclerosis - Give satiation Anthocyanin -Anti-Aging Anti-oxidants help support the immune system Cysteine -Provide nutrition for hair 참고문헌 Data - Rural Development Administration(2007),Natrional Standard Nutritional Fact. Retrieved from http://koreanfood.rda.go.kr/fct/FctFoodSrch_Detail.aspx?nm=보리,미숫가루&code=01334030104&nut= - Carnation Instant Breakfast Nutrition Facts. Retrieved from http://www.fatsecret.com/calories-nutrition/carnation/instant-breakfast - Vitamin Supplements Guide(2005-2006). Retrieved from http://www.vitamins-supplements.org/ 2) Electronic sources -www.countydurhamsport.com/./an_introduction_to_sport_england_market_segmentation.ppt (Laura Clayton Research Team in Sport England www.sportengland.org/reserach) - http://webcache.googleusercontent.com/search (2000 Harcourt, Inc. All rights reserved.)   3) Articles - http://www.ngrguardiannews.com/business/article02/170410?pdate=170410&ptitle=The%20Basics%20Of%20Brands%20And%20Branding(The Basics Of Brands And BrandingBy Tola Odusote April ,16 ,2010) - http://www.pr-inside.com/spain-orthopedic-devices-market-analysis-r1842944.htm (Spain Orthopedic Devices Market Analysis and Forecasts to 2015 - a new market research Report on companiesandmarkets.com 2010 -04-20)   4)Journal - http://web.kaist.ac.kr/~wkim/papers/2008/%5Bmain%20text%5D%20Improving%20equity%20diversification%20via%20industry-wise%20market%20segmentation.pdf (John M. Mulvey Professor, Operations Research and Financial Engineering Department, Princeton University /Woo Chang Kim Ph.D. Candidate, Operations Research and Financial Engineering Department, Princeton University)