마케팅전략 소주시장에서 진로의 마케팅전략(영문)

마케팅전략 소주시장에서 진로의 마케팅전략(영문) [마케팅전략] 소주시장에서 진로의 마케팅전략(영문).ppt 목차 1.History 2.Why? 3.What? 4.Mission and Vision 5.Situation analysis 6.Customer Environment 7.External Environment 8.Competition Map 9.PESTLE Analysis 10.PLC 11.SWOT 12.4P 13.Marketing implementation / Conclusion 본문 Why? Soju is a demandable product which makes very competitive in the market. However the fact that Jinro has been one of the leading company in Korea in Soju industry has made us very curious in what and how they could have achieved such a success. In personal respective, I find it rather bitter drinking Soju and not only that it is very unhealthy, but people tend to drink it a lot. We were wondering if the marketing has got anything to do with the reasons. Mission and vision Vision In order to strength the basis on China, Jinro has made 10 new distribution areas including Jilin, Tianjin, Yunnan, and so on. new events and marketing activities, Jinro will keep up with the consumers trends in local and with continuous studies, they will keep the best quality. Various beverage like MAE HWA SOO, will increase satisfaction on consumers and Jinro will be loved as Peoples industry. 본문내용 nt 7.External Environment 8.Competition Map 9.PESTLE Analysis 10.PLC 11.SWOT 12.4P 13.Marketing implementation / Conclusion History Since its launch in 1924, Jinro Soju has changed the drinking culture of Asia and has grown to become the worlds best selling spirit. Jinros success can be attributed to its passion for crafting a spirit from Koreas finest natural resources: choice grains and s