마케팅 원론 마켓오의 마케팅 전략(영문)

마케팅 원론 마켓오의 마케팅 전략(영문) [마케팅 원론] 마켓오의 마케팅 전략(영문).pptx 목차 1.Introduction of the Product 2Inside-Out VIEW 3.Outside-In VIEW 4.Conclusion 5.Q & A 본문 Benefits sought - Consumer’s pursuit of healthy product and food Life style Increasing of consumer’s concern for safe product and food on account of Melanin detection Anticipative segmentation Pioneering category of high quality well-being biscuit by using ‘Organic’ natural ingredients. Signaling Effect - This strategy gives perception of high-quality ingredient’s use to consumers due to high price. Open price strategy - Market O is no price indication in packages. So, Final distributors decide final price. 본문내용 ntroduction of the Product 1 Introduction of the Product 1 Introduction of the Product Diversification MASTERPIECE ! why does the company make this product? company’s view for the market consumer’s view for the product Inside-out view 2 Inside-Out View 2 Inside-Out View - STP 2 Inside-Out View 2 Inside-Out View - STP Segmentation Benefits sought - Consumer’s pursuit of healthy product a