마케팅 소주 `즐겨찾기`의 마케팅 분석(영문)

마케팅 소주 `즐겨찾기`의 마케팅 분석(영문) [마케팅] 소주 `즐겨찾기`의 마케팅 분석(영문).pptx 목차 1.Introduction 2.Inside-out perspectives 3.Outside-in perspectives 4.Conclusion 본문 Launched by ‘Jinro’ at 2008.09 Low degree Soju -18.5% Include deep ocean water But, poor sale → failure Price - Relatively low price (Cheaper \1,000) Product - Low degree Soju - Comfortable (no hangover) Promotion - Event (1+1event, free gift) -TV, newspaper, theater, bus AD Place - Distribution network by Jinro I focus on degree & price best ! I have less brand loyalty to soju and can easily switch to other brand! 본문내용 ion INSIDE-OUT OUTSIDE-IN Despite of the JINRO’s, Why demand of ‘즐겨찾기’ is so low? INTRODUCE The reason we choose this INSIDE-OUT Product introduction OUTSIDE-IN <Release background> Launched by ‘Jinro’ at 2008.09 Low degree Soju -18.5% Include deep ocean water But, poor sale → failure INTRODUCE J is . INSIDE-OUT Product introduction ? Whats the difference? so, launch a new product 즐겨찾기 OUT