목차
1.CRM SOFTWARE
2.BUSINESS VALUE OF CUSTOMER
RELATIONSHIP MANAGEMENT SYSTEMS
3.NEXT
-GENERATION ENTERPRISE
APPLICATIONS
본문
- Based on data warehouse
Use with
online analytical processing(OLAP), data mining, and other data analysis
techniques.
∙ Customer data collected by the organization
-
Use to identify buying patterns,
to create segment for targeted
marketing,
to pinpoint profitable and unprofitable cust-
omers.
∙ Customer lifetime value (CLTV)
The
relationship between the revenue, the expenses and the expected life of the
relationship between the customer and the
company.
본문내용
nterprise Applications
CRM SOFTWARE
◆
Commercial CRM software packages
Capturing myraid interactions with
customers
Analyzing customers with sophisticated reporting tools
Linking
to other major enterprise applications
- supply chain management
-
enterprise systems
◆ Comprehensive CRM packages
PRM
Using many of
the same data, tools, and systems
as customer relationship management
Functions |
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