목차
The Analysis of eBay
1. Introduction of eBay
2.
3C Analysis for differentiation
3. A SWOT analysis
4. Business
Strategy
5. Recommendation
본문
4. Business Strategy
eBay
realized that they need to provide customers with more advanced community
service and business relation, improving the awareness of their brand and gather
the enough quantities of deals making people who come eBay to buy and sell their
products to make consistent profits. The point of strategy started to be
specified once Meg Whitman hired as a CEO of the eBay at the beginning of the
business. eBay felt keenly the necessity of providing new marketing ,promotion
and customer service on their website and strengthening existing services. In
addition to that, there were necessities to expand their technology and
infrastructure making customers use without any inconvenience when they use
eBay. However, it was obviously difficult for eBay to provide everything, so
they tried to achieve the goal by establishing a strategic alliance with other
companies and merging the other companies. Strategic alliance and M&A are
the one of the most important strategies for eBay to expand their market share
and make consistent profits even though some of them was failed, such as
Billpoint and Skype.
본문내용
eBay
With more than 94 million active
users globally, eBay is the worlds largest online marketplace, where practically
anyone can buy and sell practically anything. eBay originates from the garage
sale, which is also known as a yard sale, rummage sale, tag sale. And eBay can
be said the garage sale through the internet.
Founded in 1995, eBay connects
a diverse and passionate community of individ |
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